About Martin Case — The Missing Piece of Your E-Commerce Puzzle
About Me and The Experts Around Me
About
Who I Am
Martin Case is a UK-based Amazon and multichannel e-commerce consultant with over 15 years of hands-on experience as both a seller and strategic adviser. Based in Ferndown, Dorset, he founded Martin Case Limited to help brands and businesses grow their sales on Amazon and beyond.
Having built and run his own e-commerce business — selling across Amazon and eBay globally, from packing parcels in the warehouse to strategic board-level decisions — Martin brings a unique, practical perspective to every engagement. He's not a finger-pointer; he's the person who rolls up their sleeves and makes things happen.
This hands-on background means clients get real operational knowledge, not just theory. Whether it's launching a brand on Amazon for the first time or optimising a multi-million-pound PPC budget, the approach is always the same: practical, data-driven, and results-focused.
Experience Meets Innovation
Combining 15+ years of hands-on e-commerce expertise with cutting-edge AI tools to deliver results that traditional consultants simply can't match.
Career
The Journey
2008 – 2013
E-Commerce Seller
Built and ran a successful e-commerce business selling across Amazon and eBay globally — from packing parcels in the warehouse to managing international logistics.
2013 – 2019
Business CEO
Scaled the business to a multi-million-pound operation with a team of staff, managing strategic decisions, supply chain, and marketplace expansion.
2019 – 2021
Strategic Adviser
Transitioned to advisory roles, helping other brands navigate the complexities of Amazon Seller Central, Vendor Central, and multichannel retail.
2021 – Present
Independent Consultant
Founded Martin Case Limited to provide hands-on Amazon and e-commerce consultancy to businesses of all sizes across the UK and internationally.
Key Differentiators
You will always deal with me directly — not a junior account manager
We don't lock clients into contracts — you can leave at any time
Hands-on implementation, not just strategy documents
Not a traditional agency — a small, expert team
People
The Team
Martin Case
Founder & Lead Consultant
Front of house, strategist, and making stuff happen. 15+ years of e-commerce experience.
Gemma
Data Analyst
Keyword and competitor research, data analysis, and market intelligence.
Isobel
Professional Copywriter
Keyword-optimised content for Amazon listings, A+ pages, and brand storefronts.
Nik
Automation Specialist
Issue identification, process automation, and time-saving solutions.
Translators
European Language Network
Network of native freelance translators covering key European Amazon marketplaces.
"Elite-level knowledge when it comes to Amazon PPC. Martin has transformed our advertising performance."
Last updated: February 2026